Will iPad Magazine Subscriptions Work?

After reading an article about magazine companies issuing subscriptions on the iPad, I wonder if this idea can be successful. My intuition makes me believe that this will be successful. But then again, when I really think about the concept it seems flawed. With an iPad, most information is at your fingertips. If one wants entertaining news or data, it is normally a search away. I would not be willing to voluntarily sign up for magazine subscriptions on an iPad when entertaining information can be found on the Internet for free. Bloomberg Businessweek will begin selling subscriptions for $2.99 on the iPad. When you look at the business strategy behind this, it makes perfect sense for any magazine to use the iPad, regardless of my personal appeal for this idea. Magazines will have more exposure and a new revenue source. Also, they are adapting to their external environment, as paper becomes more and more obsolete. Overall, I do not personally like reading magazines or news on a device. Many enjoy the “real” newspaper or magazine, which is tangible and readers can feel. Yet, iPad magazine subscriptions are good ideas that bring many benefits. It seems as if there is little that can go wrong with this idea. But then again, we shall see.