Quick Response or QR codes are similar to a two-dimensional barcode. They serve many purposes in the advertising industry. Smartphone users can capture the QR code and their Smartphone will take them to the website specific to that QR code. They can be seen in Times Square, New York and in many other advertising settings. I have seen QR codes appearing more frequently, but have yet to actual partake in its function.
What do QR codes mean for business? QR codes serve a great purpose and are very creative. However, I do not think they will last very long. They must be complemented by a true advertisement, if not consumers will have no incentive to capture the QR code. The physical space the QR code takes up in an advertisement may also be used for better advertising purposes. The main issue is, QR codes do not advertise on impulse, companies are banking on consumers actually interacting with the advertisement. It seems to me that few people have the time to do so. However, many consumers want information in a hurry and by having a QR code, advertisers are satisfying that demand. The QR code is interesting, but it appears to be a trendy type of advertising creation that will surely fade.
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